Samsung has officially maintained its position as the world's leading television brand for a remarkable 20th consecutive year. This sustained dominance was solidified by its performance in 2025, according to data from market research firm Omdia.

• Holding a significant 29.1% of global TV market revenues.
• The achievement is attributed to Samsung Electronics, led by President and Head of the Visual Display Business, SW Yong.
• This success is driven by a strategic focus on the premium TV segment, commanding 54.3% of the market for TVs over $2,500 (approx. KES 325,000).