The Kenyan matatu industry is undertaking initiatives to improve its public perception and operational standards. These efforts involve establishing a training institute and adopting new technologies to address safety and service concerns.

• The goal is to sanitise the sector, moving away from narratives of risk associated with public transport.
• Key players include various matatu companies operating in Nairobi.
• The initiative aims to mitigate risks faced by passengers, extending beyond accident-related dangers.