Samsung has once again been recognized as the world's leading soundbar brand, holding onto the top spot for the 12th consecutive year. This achievement underscores their sustained dominance in the home entertainment audio market.

• Samsung secured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025.
• The announcement comes from Samsung Electronics, reinforced by research from Future Source.
• The company attributes its success to advanced audio technology and seamless integration with its TVs, with plans to expand its 2026 audio lineup featuring new products like the HW‑Q990H flagship soundbar.