Hisense has begun testing unskippable, full-screen advertisements on its smart TVs, appearing upon startup or input changes. This aggressive ad rollout has generated significant consumer backlash.

• The primary solution involves changing Hisense TV's DNS settings to AdGuard's public DNS servers (Primary: 94.140.14.14, Secondary: 94.140.15.15) to block ad traffic.
• Users are also advised to clear the TV's cache and reset its advertising ID to remove already downloaded ads.
• Alternative methods include contacting Hisense Support directly or disconnecting the TV from the internet to revert it to a "dumb" display.