Facebook is piloting a new program to attract popular influencers from platforms like TikTok and YouTube by offering them up to $3,000 per month to post content.

• Influencers with over a million followers on other video-sharing sites can earn $3,000 monthly for posting 15 reels per month.
• The initiative is part of Meta's Content Fast Track programme and is currently limited to creators in the US and Canada for a maximum of three months.
• A creator manager, Jordan Schwarzenberger, described the move as "a bit of a desperate move," suggesting the payment might not be enough to cover production costs for some, and questioning if fans will follow creators to Facebook.