A significant political battle is underway as President William Ruto and opposition leaders vie for the crucial 6.3 million Gen Z votes ahead of the upcoming mass voter registration drive.

• The 'Niko Kadi' campaign, meaning 'I am a registered voter,' is central to this competition, aiming to mobilize eligible youth.
• Key figures involved include President William Ruto, former Deputy President Rigathi Gachagua, and former Chief Justice David Maraga, each rallying different segments of the youth.
• The Independent Electoral and Boundaries Commission (IEBC) is set to begin mass voter registration on March 30, 2026, targeting 2.5 million new voters in 30 days.