Working Kenyans are increasingly turning to side hustles to cope with economic pressures, with a new report indicating a significant rise in alternative income streams.

• 30 per cent of working Kenyans reported higher earnings in 2025 compared to the previous year, largely due to these supplementary jobs.
• The Old Mutual Financial Wellness Monitor Report highlights this trend, with insights from Arthur Oginga, Group Chief Executive Officer of Old Mutual Group.
• The report suggests that embracing additional income-generating activities has become a norm for many Kenyans striving to manage their finances amid a harsh economy.