Why Nairobi’s serviced apartments are turning to global brands to survive

Kenya is expected to continue attracting global hospitality investors...

✨ Key Highlights

Nairobi's serviced apartments are increasingly partnering with global hospitality brands to enhance visibility and competitiveness in a challenging market.

Serviced and branded apartments in Nairobi recorded an average occupancy of 72% in 2024, outperforming traditional hotels at 52%.
Key players involved include local apartment owners and international brands like Best Western, Hilton, and Marriott.
This shift is driven by declining local travel spending, increased market competition, and evolving traveller preferences for familiar, high-quality accommodations.

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