Kenya's tourism sector has achieved a record Sh500 billion in earnings for 2025, surpassing previous figures and indicating a strong recovery. The country welcomed nearly 8 million travelers, significantly boosting its global tourism standing.

• Achieved record earnings of Sh500 billion in 2025.
• Hosted an estimated 7.9 million travelers, including 2.7 million international visitors, outperforming the global average growth rate.
• Tourism and Wildlife Cabinet Secretary Rebecca Miano attributed the success to strategic marketing, improved infrastructure, and the new Electronic Travel Authorisation (ETA) system.