A new report reveals that Kenyan comedian Eric Omondi was the highest-earning content creator in 2025, pulling in an estimated Ksh57 million through influencer marketing deals.

• The top 10 influencers collectively earned Ksh296.2 million in 2025.
• Other top earners include socialite Amber Ray (Ksh44 million) and creators like Pascal Tokodi and Njugush.
• Instagram remains the most lucrative platform for monetization, despite TikTok creators commanding massive audiences but earning less.