Maritime experts are urging the Kenya Ports Authority (KPA) to adopt a more strategic approach by strengthening its presence in Addis Ababa to tap into Ethiopia's significant market potential.

• Ethiopia is identified as one of Africa's largest and fastest-growing consumer markets.
• The call is for establishing and strengthening a hinterland liaison office in Addis Ababa.
• This initiative is seen as a strategic necessity for the growth targets of the Kenya Ports Authority (KPA).