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Originally published by Capital Business
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business
April 9, 2026
2d ago

Eric Omondi tops Kenya influencers with Sh57mn earnings

Eric Omondi tops Kenya influencers with Sh57mn earnings

A report by Odipo Dev shows Omondi led the earnings chart through brand partnerships, reflecting the growing commercialization of Kenya’s digital content space. Kenya breaking news | Kenya news today |..

✨ Key Highlights

Comedian Eric Omondi has been ranked as Kenya's highest-earning social media influencer, raking in an estimated Sh57 million in 2025, according to a new report.

  • Top influencers collectively earned Sh296 million, with total creator payouts exceeding Sh1.07 billion in the past year.
  • The report by Odipo Dev highlights that entertainment, particularly comedy, is the most profitable content category.
  • The creator economy is growing, but challenges remain in monetizing platforms like TikTok, with Instagram being the most effective for income generation.

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