SportyFM Kenya, the nation's first 24-hour sports-only radio station, officially launched on April 8, 2026, at Diamond Plaza in Nairobi. The station promises to go "Beyond Sport" by exploring the culture and societal impact of sports, not just scores.

• The station aims to reach over three million listeners and plans countrywide broadcast by the end of the year.
• Key figures include Managing Director Carol Radull and prominent attendees like Victor Wanyama and McDonald Mariga.
• SportyFM Kenya is already broadcasting in Nairobi (105.0 FM), Mombasa (97.3 FM), Nakuru (103.9 FM), and Kisumu (106.6 FM), and is available online.