China is increasingly promoting an experience-driven economy, highlighted by the upcoming China International Consumer Products Expo in Hainan. The expo signifies a shift from mere consumption to integrated experiences combining shopping, travel, wellness, and culture.

• The expo will feature over 3,400 brands from nearly 60 countries and regions.
• A key focus is the Boao Lecheng Pilot Zone, offering advanced medical and wellness services integrated with tourism.
• This trend is further evidenced by a 109.2% increase in visitors to the Boao Lecheng Pilot Zone for wellness trips in 2025.