Mdundo has launched its native Android app, with an iPhone version expected in April 2026, and has expanded its music gaming product to Kenya, Tanzania, Zambia, and the DRC.

• The new Android app, with over 500 downloads since its April 2nd debut, introduces in-app purchases and offline listening, targeting higher-value smartphone users and diaspora listeners with a premium subscription at $1.99/month (approx. KES 300).
• Mdundo is shifting its focus from monthly active users to converting users into paying subscribers, evidenced by the app launch and the music gaming expansion, which generated paid transactions in all five active markets.
• While Mdundo's telco subscription transactions fell due to billing instability, direct payment transactions rose 108% quarter-on-quarter, indicating a strategic pivot towards direct payments and improved mobile experiences.