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Originally published by Capital Business
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business
April 11, 2026
1d ago

Regional Awards Underscore Expansion of East Africa’s Fragrance Industry

Regional Awards Underscore Expansion of East Africa’s Fragrance Industry

NAIROBI, Kenya, Apr 12 - Wara Fragrance was among the brands recognised across regional industry awards in 2025, as East Africa’s beauty and fragrance Kenya breaking news | Kenya news today |..

✨ Key Highlights

Wara Fragrance has been recognized with multiple regional awards in 2025, highlighting the significant growth and expanding consumer preference for locally developed products within East Africa's beauty and fragrance industry.

  • The company won Best Perfume Brand in East Africa at the East Africa Somali Awards 2025 and Best Perfume Brand of the Year at the Somali Business Awards 2025.
  • The African fragrance market is projected to generate approximately $8.68 billion in revenue in 2025, with the Eastern Africa segment expected to reach around $2.91 billion.
  • Awards celebrate excellence and innovation among Somali-led businesses, reflecting a strong market presence and customer loyalty for brands like Wara Fragrance.

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