Starting next year, Kenya's listed companies and their CEOs will face penalties, including fines and jail time, for making false environmental claims, a practice known as greenwashing.

• Companies found to be faking their environmental records, such as misrepresenting their commitment to sustainability, will be subject to new regulations.
• The Capital Markets Authority is implementing these rules to ensure transparency and accountability in corporate environmental reporting.
• This initiative targets misleading statements in annual reports regarding initiatives like tree planting, water conservation, and carbon neutrality, which were previously often dismissed as public relations efforts.