Absa Bank Kenya has partnered with Japan-based vehicle exporter World Navi to launch a new financing model aimed at simplifying direct car imports for Kenyan buyers.

• The arrangement integrates Absa's asset-based lending with World Navi's vehicle supply chain, offering a single channel for sourcing and financing.
• This initiative targets key challenges for Kenyan vehicle importers, including high upfront costs, fragmented logistics, and fluctuating shipping expenses.
• The partnership aims to improve cash flow for small businesses and independent dealers by offering high loan-to-value ratios and extended repayment periods, along with bundled working capital support.