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Originally published by Techish Kenya
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April 21, 2026
8h ago

WhatsApp Ads Arrive in Kenya: What It Means for the 25 Million Kenyans Who Live on the App

WhatsApp Ads Arrive in Kenya: What It Means for the 25 Million Kenyans Who Live on the App

Meta rolls out WhatsApp ads in Kenya inside Status and Channels. How targeting works, why now, and what Kenyan users should expect...

✨ Key Highlights

Meta has officially launched WhatsApp ads in Kenya, introducing advertisements within the Status and Channels sections of the app for its approximately 25 million Kenyan users.

  • Ads will appear in the Updates tab, interspersed between Status posts and as Promoted Channels.
  • WhatsApp personal chats, calls, and group conversations remain end-to-end encrypted and untouched by ads.
  • Ad targeting will leverage signals like country, device language, followed Channels, and ad interaction, with cross-app data from linked Facebook and Instagram accounts also used.

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