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Originally published by Standard Sports
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sports
April 27, 2026
5h ago

Corporate Kenya not doing enough to support sports

Corporate Kenya not doing enough to support sports

In athletics, the very discipline that built Brand Kenya into a global property, local sponsorship typically arrives only after a runner has already conquered the world..

✨ Key Highlights

Kenyan corporations are falling short in their support for the nation's burgeoning sports scene, despite hosting major events like Afcon 2027 and the WRC Safari Rally.

  • The Safari Rally, which received Sh2.1 billion in state funding in 2023, is set to end public financial support in 2026.
  • Major corporations like Kenya Breweries (Sh45 million), KCB, Safaricom, Kenya Airways and SportPesa are providing some support, but it's considered insufficient for large-scale events.
  • The Kenya Cup, the nation's premier rugby league, is celebrating its 55th anniversary without a title sponsor, highlighting a persistent lack of corporate backing across various sports disciplines, including athletics.

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