Naivas Supermarket CEO, Andreas von Paleske, outlined a strategic expansion plan focusing on people and partnerships to transform the retailer into a regional powerhouse.

• The strategy prioritizes retaining and strengthening local customer trust, staff pride in their careers, and respectful partnerships with local farmers and small businesses.
• The core belief is that by nurturing these relationships, Naivas will build a lasting, homegrown East African brand.
• This vision aims to solidify Naivas not just as a retail chain, but as a significant cornerstone of the regional economy, shifting towards a more professionalized structure while retaining its local spirit.