Tourism rebounds with 2.5 million arrivals

According to the Economic Survey 2026, there were 2.5 million tourists who visited the country last year representing a 6.2 per cent growth...

✨ Key Highlights

Kenya's tourism sector has experienced a significant rebound, welcoming over 2.5 million tourists last year, marking a 6.2% growth. This surge is largely attributed to a strong recovery post-COVID-19 and increased domestic travel.

2.5 million tourists visited Kenya in the past year, with 48% being holidaymakers.
The Ministry of Tourism and Wildlife played a key role through promotion initiatives and product diversification.
Visitor numbers to national parks and game reserves grew by 5.7% to 3.9 million, driven by enhanced infrastructure and marketing.

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