Jiji Reports 70% Surge in Used-Item Searches as Kenya’s Pre-Loved Economy Booms

Kenya's second-hand economy surges online as Jiji records 14.7 million used-item searches in first quarter of 2026...

✨ Key Highlights

Searches for used items on Kenya's Jiji platform surged by 70% in the first quarter of 2026, indicating a booming pre-loved economy driven by affordability and digital access.

Over 14.7 million unique searches for used items were recorded on Jiji Kenya in just three months.
The trend is attributed to Kenya's inflation rate and constrained household incomes, making pre-owned goods a "smarter financial decision."
Electronics, vehicles, and household goods are the top-selling categories, with Jiji investing in ecosystem growth and seller training.

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