Social media overtakes TV, radio as top news source in Kenya
The report shows 39 percent of news consumption now comes from platforms such as Facebook, X and TikTok, up from 37 percent in 2024. Television follows at 31 percent, while radio accounts for 21 percent. Kenya breaking news | Kenya news today |..
✨ Key Highlights
Social media has surpassed television and radio as the primary source of news for Kenyans, according to a new report.
- 39 percent of news consumption now comes from social media platforms like Facebook, X, and TikTok.
- The Media Council of Kenya conducted the report, highlighting a significant shift in media consumption habits.
- Increased smartphone use and faster internet speeds are identified as key drivers for this trend, despite Citizen TV remaining the most watched station and Radio Citizen leading in radio listenership.
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