Old Mutual has launched a nationwide financial wellness drive aimed at providing small and medium-sized enterprises (SMEs) and retail customers with practical tools to navigate economic pressures.

• The initiative will feature week-long activations in key Kenyan towns, including Thika, Machakos, Nakuru, Eldoret, Kisumu, Nyeri, Meru, and Mombasa.
• Old Mutual Life Assurance Kenya (OMLAK) Managing Director Martin Karenju highlighted the program's goal of providing practical tools for better money management.
• The drive is informed by the Old Mutual Financial Wellness Monitor 2025, which indicates 70% of Kenyans are optimistic despite facing financial pressure.