Robert Ambululi (Roba), former member of the Kenyan boyband Kleptomaniax, discusses why Kenyan musicians often struggle financially, emphasizing the critical role of music ownership and structured distribution.

• Roba highlights that focusing solely on trends and fame, rather than copyright, distribution, and data, leads to financial difficulties for artists.
• He advocates for treating music ownership as a valuable asset, a concept better understood by younger musicians.
• Romoma Technologies, Roba's music distribution company, aims to establish proper industry structures to ensure artists benefit from their work long-term.