Westcon-Comstor is expanding its engagement with Microsoft Marketplace by participating in the Resale-Enabled Offers (REO) programme. This initiative aims to enhance channel-led selling by allowing authorized partners to manage private offers on behalf of software vendors, with Microsoft handling billing and payments.

• Westcon-Comstor is providing added services like partner enablement and customer lifecycle support to maximize partner benefits.
• The move comes as cloud marketplace software sales are projected to surge from $30 billion in 2024 to $163 billion by 2030.
• Peter Woest, Cloud Marketplace Partnership Director at Westcon-Comstor, highlighted the goal of turning marketplace activity into repeatable business through value-added services and technical expertise.