Crown Paints banks on dealer incentives to sustain premium paint sales amid economic pressures

NAIROBI, Kenya, May 14 – Crown Paints is ramping up dealer incentives and expanding its regional distribution network as the company navigates slowing Kenya breaking news | Kenya news today |..

✨ Key Highlights

Amidst economic challenges like rising costs and slowing consumer spending, Crown Paints is boosting its dealer incentives and expanding its distribution network to maintain sales of premium paint products.

Crown Paints is rewarding over 70 top-performing dealers with an all-expenses-paid trip to Morocco.
The Group Chief Executive Officer, Mustafa Turra, highlighted the TAJI programme's role in strengthening dealer relationships across East Africa.
The initiative, now expanded to Uganda and Tanzania, includes over 200 dealers and aims to promote durable, premium paint offerings.

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