Safaricom and the M-PESA Foundation have pledged a significant Sh114 million towards the 2026 Rhino Charge Challenge, bolstering conservation efforts in Kenya.

• The total contribution includes Sh94 million from the M-PESA Foundation for ecological restoration and Sh20 million from Safaricom Plc for event logistics and communications.
• Key organizations involved are Safaricom, the M-PESA Foundation, and Rhino Ark Kenya Charitable Trust.
• This funding supports critical projects such as fencing Mount Elgon Forest, restoring the Mau Forest Complex, and rehabilitating the Mount Kenya forest landscape, highlighting the increasing reliance on private capital for conservation.