KBC calls for regional collaboration in digital broadcasting shift

Kenya Broadcasting Corporation (KBC) has underscored the need for African broadcasters to embrace honesty, collaboration and innovation as the media industry undergoes digital transformation. ..

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The Kenya Broadcasting Corporation (KBC) is urging African broadcasters to embrace collaboration and innovation as the media industry shifts to digital broadcasting and Artificial Intelligence (AI).

KBC Managing Director Agnes Kalekye emphasized the need for AI solutions to reflect African realities, languages, and cultures, advocating for regional collaboration in developing and owning these technologies.
This push for digital transformation is exemplified by KBC's Signet platform, supporting over 70 television and radio stations, and its collaboration with the Communications Authority of Kenya on DAB+ technology.
Kalekye highlighted successful digital streaming models from local and international players like Nation Media Group, iROKOtv, and Netflix, demonstrating that authentic African content can achieve global audiences.

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