Kenya's floriculture industry is demonstrating resilience and global competitiveness, with organizers of the International Floriculture Trade Expo (IFTEX) 2026 announcing a record-breaking edition amid significant global headwinds.

• IFTEX 2026 will feature 210 exhibitors, the highest participation in its history, signaling strong international confidence in Kenya as a leading flower exporter.
• The Kenya Flower Council (KFC) reported that the sector generated approximately Ksh110 billion (USD845 million) in export earnings in 2025.
• Despite facing pressures from geopolitical instability, supply chain disruptions, and soaring air freight costs (up to 60 percent of export expenses), Kenya continues to dominate regional exports, with cut flowers accounting for 62 percent of its horticultural export value.