Tata Motors has officially entered Kenya's electric truck market, introducing four new EV models and signaling plans for local assembly.

• The new lineup includes tippers, pick-ups, and mini-trucks with ranges up to 220 kilometres.
• Tata Motors is partnering with Associated Vehicle Assemblers (AVA) for assembly, mirroring its existing strategy.
• This move is supported by Kenya's favorable tax incentives for EV assemblers, including exemptions on import duty and reduced excise duty.