Google has launched YouTube Premium Lite in Kenya, offering a more affordable ad-free viewing experience.

• The new plan costs KES 299/month, making it 40% cheaper than the standard YouTube Premium Individual plan.
• Google is introducing this as a standalone option and also bundled with Google AI Pro.
• Key features include ad-free viewing, background play, and offline downloads on most non-music content, though YouTube Music Premium and some music videos/Shorts are excluded.