Kenya's Ministry of Tourism and Wildlife is partnering with Google Kenya to create an AI-first tourism marketing engine aimed at boosting visitor numbers and revenue.

• The collaboration focuses on the Magical Kenya platform to connect global travelers with Kenyan tourism experiences using advanced AI.
• Key figures include Cabinet Secretary for Tourism and Wildlife Rebecca Miano and Managing Director for Google SubSaharan Africa Alex Okosi.
• The initiative will establish a Tourism Pulse Data Hub on Google Cloud and an AI-curated trip planner powered by Google's Gemini models, alongside digital skills training for youth and small tourism enterprises.