Kenyan tech firms are intensifying their efforts to bring the country's vast number of small shops and businesses online as competition in the sector heats up.

• Kenya has over 7.4 million micro, small, and medium enterprises, forming a largely underserved market for digital services.
• New entrant BuyKenya Business Solutions has launched operations with 15 sales agents in Nairobi, aiming to connect businesses to online marketplaces and tools.
• The Kenyan government plans to launch a digital platform targeting over 100,000 businesses by 2027, highlighting the significant market opportunity and competitive landscape.