At the joint Kenya-South Africa Business Forum in Midrand, South Africa, President William Ruto challenged African businesses to prioritize intra-Africa trade, emphasizing the continent as the next major frontier for investment and innovation.

• President Ruto urged African businesses to cease looking overseas for markets and instead trade more aggressively within Africa, a move he believes will unlock significant economic potential.
• Key figures involved include President William Ruto of Kenya and President Cyril Ramaphosa of South Africa, along with top business leaders and government officials from both nations.
• Bilateral trade between Kenya and South Africa reached approximately $680 million in 2025, a figure seen as substantial progress but with considerable untapped potential, particularly in sectors like automotive assembly, mineral beneficiation, and agro-processing.