Ruto urges African businesses to prioritise intra-Africa trade at Kenya-South Africa Business Forum
President William Ruto has urged African businesses to expand intra-continental trade, calling for deeper AfCFTA-driven integration during a Kenya–South Africa Business Forum in Midrand, Johannesburg...
✨ Key Highlights
At the joint Kenya-South Africa Business Forum in Midrand, South Africa, President William Ruto challenged African businesses to prioritize intra-Africa trade, emphasizing the continent as the next major frontier for investment and innovation.
- President Ruto urged African businesses to cease looking overseas for markets and instead trade more aggressively within Africa, a move he believes will unlock significant economic potential.
- Key figures involved include President William Ruto of Kenya and President Cyril Ramaphosa of South Africa, along with top business leaders and government officials from both nations.
- Bilateral trade between Kenya and South Africa reached approximately $680 million in 2025, a figure seen as substantial progress but with considerable untapped potential, particularly in sectors like automotive assembly, mineral beneficiation, and agro-processing.
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