Industry leaders at a recent ESG Forum in Nairobi warned that despite increased discussion, the concept of sustainability and its Environmental, Social, and Governance (ESG) principles remain poorly understood in Kenya, limiting their practical impact.

• Joseph Nguthiru, UN Young Champion of the Earth and HyaPak founder, highlighted the exclusion of youth in shaping sustainability solutions, leading to a "top-down" approach.
• Capital FM Managing Director Symon Bargurei stressed the media's role in deepening understanding beyond mere awareness, focusing Capital FM's 2026 programming on social sustainability.
• Leaders emphasized that sustainability needs to move from a branding exercise to an operational standard embedded within institutions, impacting everyday interactions rather than just corporate reporting.