Low insurance penetration in East Africa, including Kenya at 2.1%, is driving industry players to adopt new strategies, with Jubilee Holdings announcing a significant push into retail and digital insurance.

• Jubilee Holdings reported an 18% rise in net profit to Sh5.6 billion for the year ended 2025.
• The company's Chairman, Zul Abdul, stated a focus on building a broader financial wellness ecosystem.
• CEO Dr. Julius Kipngétich highlighted digitalisation as the main focus for 2026 to increase market penetration.