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Originally published by Standard Sports
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sports
June 15, 2026
3h ago

World Cup: We need to stop cheering for others and work towards Kenya's moment in 2030

World Cup: We need to stop cheering for others and work towards Kenya's moment in 2030

Every four years, Kenyans throw themselves into the World Cup with a passion that is frankly embarrassing given one inconvenient truth: we are never actually there...

✨ Key Highlights

Kenya's passionate but absent support for the FIFA World Cup highlights a critical need for investment in the national team, Harambee Stars, ahead of the 2030 World Cup, partly hosted in Africa.

  • Kenya is currently ranked 113th in the world and will co-host the 2027 Africa Cup of Nations through a bid, not qualification.
  • The article contrasts Kenya's lack of a structured football system with Morocco's 20 years of investment that led to their 2022 World Cup semi-final and co-hosting of 2030.
  • Despite government plans for stadiums and academies, grassroots development, coaching, and scouting remain underfunded, with a warning against over-reliance on diaspora recruitment.

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