Truecaller Launches AI-Powered “Call-to-Cart” to Turn Calls into Instant Shopping Opportunities
Truecaller has announced the global rollout of Call-to-Cart, a new AI-driven advertising solution designed to shorten the path between product discovery and purchase. The feature was launched under Truecaller Ads and allows users to move from seeing an ad to completing a purchase..
✨ Key Highlights
Truecaller has launched Call-to-Cart, a new AI-powered advertising solution globally to streamline the path from product discovery to purchase.
- The feature aims to turn calls into instant shopping opportunities by integrating ads into the moments immediately before and after a user receives a call.
- Truecaller Ads, powered by its in-house adVantage platform, leverages AI and user data for personalized and real-time product matching.
- This global rollout taps into Truecaller's user base of over 500 million people across more than 150 countries.
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NCBA and NSE Launch 2026 Investment Challenge to Grow Kenya's Next Generation of Retail Investors - June 2026
NCBA Investment Bank has partnered with the Nairobi Securities Exchange (NSE) to launch the 2026 NSE Investment Challenge, aiming to cultivate a new generation of retail investors in Kenya. Separately, Truecaller has launched Call-to-Cart, a new AI-powered advertising solution globally to streamline the path from product discovery to purchase. Meanwhile, AURA and Glovo Kenya have partnered to launch an advanced, real-time emergency response system for independent riders on the Glovo platform across Kenya. In another development, Kenya has advanced to 6th place in the 2025 Digital Rights and Inclusion in Africa Report-Londa, a significant jump from 9th place last year, with the report assessing 29 African nations.
