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Originally published by Tech Arenatech
June 17, 2026
2h ago
Truecaller Launches AI-Powered “Call-to-Cart” to Turn Calls into Instant Shopping Opportunities
Truecaller has announced the global rollout of Call-to-Cart, a new AI-driven advertising solution designed to shorten the path between product discovery and purchase. The feature was launched under Truecaller Ads and allows users to move from seeing an ad to completing a purchase..
✨ Key Highlights
Truecaller has launched Call-to-Cart, a new AI-powered advertising solution globally to streamline the path from product discovery to purchase.
- The feature aims to turn calls into instant shopping opportunities by integrating ads into the moments immediately before and after a user receives a call.
- Truecaller Ads, powered by its in-house adVantage platform, leverages AI and user data for personalized and real-time product matching.
- This global rollout taps into Truecaller's user base of over 500 million people across more than 150 countries.
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