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Originally published by Nation Business
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business
June 17, 2026
19h ago

Record 5.7m SIM cards acquired on marketing campaigns

Record 5.7m SIM cards acquired on marketing campaigns

Active mobile subscriptions move to a new high of 84.1m amid aggressive customer win-back campaigns by telecommunications operators...

✨ Key Highlights

Kenya recorded a record 5.7 million new mobile SIM card acquisitions in the three months leading up to March 2026, driven by aggressive customer win-back campaigns from telecommunications operators.

  • The number of active mobile subscriptions surged by 7.4% to reach 84.1 million.
  • This surge is attributed to marketing drives by operators like Safaricom and Airtel Kenya, offering incentives to reactivate dormant SIM cards.
  • The country's mobile penetration rate has consequently risen to 157.7%, indicating intense competition in the saturated market.

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