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Originally published by The Standard Business
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June 18, 2026
4h ago

Why firms are seeking spaces that drive impact, not just transactions

Why firms are seeking spaces that drive impact, not just transactions

Kenya’s business events and Meetings, Incentives, Conferences and Exhibitions (MICE) industry is growing to match global standards, forming a major part of the country’s tourism sector...

✨ Key Highlights

Kenya's business events and MICE industry is evolving, with a growing emphasis on how meeting environments foster impact and decision-making, rather than just transactional outcomes.

  • The global business events and MICE sector generates at least $1.5 trillion in direct economic output.
  • Brackenhurst Conference & Retreat Centre, a venue approaching its centenary, exemplifies this shift by focusing on reflection and shaping the future.
  • The Africa MICE Expo 2026 theme, "From Vision to Impact: Accelerating Africa’s MICE Economy," highlights the industry's move towards transformation over mere transactions.

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