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Originally published by Techish Kenyatech
June 19, 2026
5h ago
How TikTok Is Positioning Itself as Kenya’s Football Second Screen Before AFCON 2027

TikTok says 80% of its Kenyan users follow football. With the World Cup on and AFCON 2027 looming, here's why...
✨ Key Highlights
TikTok is actively positioning itself as Kenya's primary "second screen" for football discussions and engagement, especially with AFCON 2027 on the horizon.
- A reported 80% of TikTok users in Kenya follow football, with 42% playing the sport themselves.
- TikTok aims to capture the conversation around matches, complementing live broadcasts by facilitating fan interaction and content creation.
- The platform sees the upcoming FIFA World Cup and the co-hosted AFCON 2027 as significant commercial opportunities to grow its influence in the sports media landscape.
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