Dettol has issued an apology in China after an advertisement for its multipurpose disinfectant backfired, sparking outrage among consumers.

• The advert, styled as a micro drama, was intended to criticize sexism but was criticized for objectifying women and comparing personal "purity" to the brand's cleaning abilities.
• Dettol, a brand under Reckitt Benckiser Group, stated the offensive snippets circulating online distorted the core message and removed the advert.
• This is not the first time Dettol has faced controversy in China, having drawn backlash last year for a similar advert.