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Originally published by Techish Kenya

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June 23, 2026

8h ago

Spotify says football podcast listening is surging across Africa. The World Cup explains much of it.

Spotify says football podcast listening is surging across Africa. The World Cup explains much of it.

Spotify says football podcast listening is surging across Africa, led by Eswatini (+160%), Angola (+145%) and Mozambique (+136%). The catch: the data window sits right inside the World Cup group stage...

✨ Key Highlights

Spotify reports a significant surge in football podcast listening across Sub-Saharan Africa, particularly in June. This growth is largely attributed to the ongoing 2026 FIFA World Cup.

Eswatini saw the highest growth at +160.2%, with other markets like Angola and Madagascar also showing substantial increases.
The data reflects listening habits on the Spotify platform.
The surge coincides with the opening weeks of the World Cup, which features an expanded 48 teams, including ten African nations, increasing engagement among local fans.

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