Vodacom is transforming its M-PESA mobile money service into a super app ecosystem in Kenya through its My OneApp platform, integrating various services and partner offerings.

• Across its markets, Vodacom's financial services platforms now host a combined 221 mini apps serving 9.4 million active users, with a 40% year-on-year growth.
• Vodacom Group, with Safaricom playing a central role in Kenya, aims to reach 130 million financial-services customers by 2030.
• The strategy consolidates services within a single interface, reducing user friction and keeping them within the M-PESA ecosystem.