The Online Kenyan

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Originally published by Capital Business

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business

June 25, 2026

5h ago

Kenyans ditch brand loyalty amid inflation

The report by Worldpanel by Numerator found that shoppers are buying products from a wider range of brands, making it harder for companies to retain loyal customers...

✨ Key Highlights

Kenyan consumers are increasingly shifting brand loyalty to find more affordable options due to persistent inflation and economic pressure, a new study reveals. This trend is reshaping the fast-moving consumer goods (FMCG) sector.

Shoppers are prioritizing affordability, availability, and value for money.
The study was conducted by Worldpanel by Numerator.
Growth in the FMCG sector is now driven more by attracting new buyers than by repeat purchases, with visibility and availability being key for brands.

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