Mastercard has launched its global lifestyle platform, Priceless.com, across Africa, offering cardholders curated experiential travel opportunities in nine countries.

• The expansion aims to capitalize on the growing demand for experiential tourism on the continent and provides access to experiences in South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda, Rwanda, and Zimbabwe.
• Key person: Ahmed Abdel-Karim Hussein, Executive Vice President, Integrated Marketing & Communications for Eastern Europe, Middle East and Africa at Mastercard.
• The platform showcases experiences across four categories: culture and creativity, culinary, nature and wildlife, and adventure, supported by the continent-wide travel marketing initiative "You Have To Be Here" running until December 2026.