Safaricom is set to integrate artificial intelligence features into its My OneApp platform to automate financial tasks and enhance customer experience.

• The upcoming machine learning features will analyze customer spending and usage patterns to anticipate needs and simplify transactions.
• Safaricom, through Head of Digital Commerce and Loyalty Services Peter Gichangi, aims to transform the app into a predictive digital assistant.
• This initiative is part of a broader strategy to consolidate Safaricom's digital ecosystem into a single unified platform, replacing standalone apps like M-Pesa and MySafaricom.