East African nations face a critical need to rethink their approach to insurance amidst rising economic uncertainties, with current penetration rates highlighting significant under-protection and growth opportunities.

• Insurance penetration in Kenya is approximately 2.4% of GDP, 2.1% in Tanzania, and under 1% in Uganda.
• The article emphasizes the role of insurance for individuals, families, and businesses in managing uncertainty and building resilience.
• Key stakeholders, including insurers, intermediaries, and regulators, share responsibility for improving education, transparency, and product simplicity.